Choosing an Online Casino Software Provider: What Is Important to Know?

Choosing an Online Casino Software Provider: What Is Important to Know?

When you open an online casino, it is important to take care of license acquisition, website development, and advertising campaign. Besides, it is necessary to integrate high-quality gambling software into the platform.

Why is it necessary to take the choice of software seriously? How to choose a trusted provider and what companies offer high-quality online casino games today? Read in the article below.

Why is it important to choose high-quality software?

Success and profitability of the gambling business depend on a variety of factors: robust online platform, business strategy, efficient advertising campaign, and other aspects. However, the most important thing for gamblers is high quality and diverse gambling content. If software functions incorrectly and has low productivity, and poor graphics, chances are high that the user will not want to remain a loyal customer. Besides, a dissatisfied gambler can leave negative feedback about the casino. All of it badly influences the operator’s reputation and leads to a reduction in income.

High-quality games provoke user interest and incentivize to come back to the casino repeatedly. Therefore, the use of sustainable software from reputable providers is one of the most productive ways to attract and retain customers.

What to pay attention to when you choose a provider?

The choice of a gambling provider is a responsible task. To avoid unfair software providers, analyze the market and get to know about products and services offered by different companies. Take into account the following nuances:

  • Licensed software. If you want all gambling software to work seamlessly, choose providers that have all the necessary permits. Unlicensed software is cheaper but can function improperly and contain viruses;
  • Quality of graphics and sound. Today most of the users prefer casino games with good graphics, color design, and high-quality music background;
  • Adaptability to mobile devices. According to the survey conducted by Pew Research Center in 2018, around 59% of the global adult population use smartphones. Therefore, you will attract more customers if you integrate software compatible with mobile devices.
  • User-friendly interface. It would be better to opt for providers that offer games with the functional and handy interface;
  • Customer support. Market leaders provide high-quality customer service. They are ready to provide assistance in technical issues 24/7;
  • Feedbacks. Thoroughly read the opinions of players about games from different providers. Check whether there are complains of low-quality software operation. However, do not forget that feedbacks are subjective and not always reflect the real-life situation.

Top 5 casino software providers: main peculiarities and advantages

Here is the list of providers with a long history of operation, which have managed to gain the reputation of suppliers that offer high quality and robust software for online casino.

Microgaming

Microgaming

This company was the first in the world to develop software for online gambling platforms. It happened back in 1994. Today Microgaming is one of the industry leaders that develop software for online and land-based casinos and poker rooms.

The developer’s portfolio embraces a wide range of slots as well as software for bookmakers, live casinos, lotteries, bingo. Besides, the company has its own chain of poker rooms called Poker Network.

The provider supports fair and responsible gambling. Products of Microgaming is regularly audited by the international organization eCOGRA.

The advantages of the provider:

  • over 500 games;
  • multilanguage – supports over 45 languages;
  • software is compatible with PC and mobile devices;
  • high-quality graphics and user-friendly interface;
  • free demo versions of games;
  • monthly updates of assortment.

Endorphina

Endorphina

The company has been working in the gambling market since 2012. Endorphina develops slot machines of high quality. Specialists take into account preferences of newbies and highrollers, i.e. players who place only big bets. All games are in Flash and HTML5, which makes them compatible with computers, tablets, and smartphones. All products are certified.

The advantages of the provider:

  • over 60 games;
  • color slots with diverse and non-standard storylines;
  • quick and simple software integration;
  • attractive bonus system for players.

NovomaticNovomatic

A group of companies that develops slot machines and software for land-based and online casinos. Novomatic games boast original storylines, advanced graphics, and high-quality sound. Software is licensed and available in different languages.

The company’s catalogue includes such well-known slots as Book of Ra, Asian Fortunes, Fruit Tumbling, Gold of Egypt, Mega Joker, Diamond 7, and others.

The advantages of the provider:

  • over 360 slots, electronic table games (blackjack, roulette, poker, baccarat), live casino;
  • 24/7 technical support;
  • top-quality graphics;
  • high return ratio for all slots – 97-98%;
  • regular releases of new products.

NetEnt

NetEnt

The provider offers games with various storylines, stylish design, and user-friendly interface. Some slots were developed in the collaboration with the Universal and the 20th Century Fox.

NetEnt slot machines offer progressive jackpots. It is known that the Mega Fortune slot machine brought €17.86 million to the resident of Finland. This jackpot has become the biggest in the world and was added to the Guinness Book of World Records.

The advantages of the provider:

  • over 200 games;
  • a wide selection of bonuses and proprietary progressive jackpot systems;
  • a possibility to customize games;
  • monthly updates of the assortment.

PlaytechPlaytech

The company develops software for land-based and online gambling facilities. The assortment of games is huge and offers slots, table, and card games, betting solutions, bingo, and live casino. Some games were developed in the partnership with Marvel, NBC Universal, HBO, and other known companies.

The advantages of the provider:

  • over 600 games compatible with computers and mobile devices;
  • high-quality graphics and sound, user-friendly interface;
  • progressive jackpot;
  • generous bonus system.

You can learn more about how to open and promote a casino at Georgia iGaming Affiliate Conference ►►►

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