Georgia iGaming Affiliate Conference to Involve Giorgi Gvenetadze, Head of Product Marketing Department at Adjarabet

Georgia iGaming Affiliate Conference to Involve Giorgi Gvenetadze, Head of Product Marketing Department at Adjarabet

What marketing strategies does the Georgian gambling market leader apply? This issue will be revealed on October 18 at Georgia iGaming Affiliate Conference by Giorgi Gvenetadze, Head of Product Marketing Department at Adjarabet.

The expert has more than 5 years of marketing experience. He started his career at Europe-Bet, monitoring the performance of Marketing, CRM, and Customer Support departments, establishing the business objectives, and scheduling project plans. Earlier, Giorgi Gvenetadze was the Head of Marketing & PR Division at the Ministry of Justice of Georgia.

At Adjarabet, the speaker is in charge of marketing strategy in Georgia and Armenia: products integration in all marketing channels, management of all product marketing activities and certain projects (from idea to execution). Besides, he collaborates with other units of the company and holds responsibility for efficient distribution of content through all available channels.

Giorgi Gvenetadze’s presentation: Acquisition of online casino customers. Adjarabet’s experience: the most worthwhile investments in marketing.

Key points:

  • differences in attracting online and offline casino clients;
  • tools for attracting players to land based and online casinos;
  • competition between the casinos;
  • advertising bans and how they limit the business;
  • top games that gain most income for the casino;
  • trends in the Georgian gambling market;
  • for investors: advantages of Georgia as a gambling region.  

Adjarabet is a leader in the Georgian gambling market with 40% of the total online income share. Moreover, Adjarabet entered the Armenian market, showing 10% of the common revenue share by the end of 2018.

Attendees will be able to ask the speaker questions regarding an agreement between Adjarabet and Paddy Power Betfair. It is the largest deal on the Georgian gambling market. PPB has acquired 51% of Adjarabet’s shares with the right to buy out 49% within the next three years.

Paddy Power Betfair is a betting company. One of its subsidiaries manages more than 600 betting shops in the UK and Ireland.


Event details and program ►►►

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