Gambling trends in 2019: innovations and regulation
This article tells about gambling trends highlighted by the online casino software developer SoftGamings.
SoftGamings started operations in 2007. The company offers a standard game catalog with high-quality thumbnails, customizable limits, wallet integration, and many other things. It releases platform updates weekly – you get new features as a part of the integration with no hidden fees.
Use of popular characters
Today branded slots lead the pack in the licensed gambling niche. They are themed games based on well-known characters of films, cartoons, and comics. The first branded slot machine appeared in 2004 when Microgaming presented Tomb Raider. Branded slots became a hit throughout the world at that time.
In 2017, Playtech signed an agreement with Warner Bros. and obtained the right to develop six slot machines after DC comics including Batman v Superman, Suicide Squad, which made that deal the largest in the history of online games. Besides, Playtech presented Dirty Dancing, American Dad, and Robocop the same year.
However, competitors of Playtech do not lag far behind. In early 2018, players tested Emoji Planet and Planet of the Apes by NetEnt, as well as Halloween, Phantom of the Opera, Jurassic World by Microgaming, and dozens of other slots from different software providers.
Taking into account the popularity of branded slots, experts forecast that this trend will stay in 2019.
Live dealer games
The first live casinos appeared in 2006 thanks to Microgaming (that offered live baccarat at that time) and Evolution Gaming. IT technologies have become even more affordable by 2019, so this novelty has turned into a popular trend.
Currently, operators can choose from more than 20 live casino suits from different providers (from flagship to beginning companies in the high-tech field), each of which has its distinctive features and bonuses.
The number of online casinos that offer live dealer games has significantly grown by 2019. This software is popular among both the most frequently attended casinos in the world and the newly established ones.
Why are the live dealer games so popular? Four reasons explain this fact:
- available through mobile devices;
- the unique experience of social engagement;
- the atmosphere of a land-based casino;
- many bonuses and VIP programs.
SoftGamings believes that this trend will not become less popular any time soon. Many operators have not had an opportunity to include live games in their portfolios yet but are planning to change the situation in the next few years. Competition is not tight among casinos oriented towards the European market (including Germany) – two most popular platforms do not provide the live game option.
Despite the decreasing interest in cryptocurrencies, they are gaining momentum in online gambling. Advantages of using Bitcoin or Ether to make a deposit at an online casino outweigh disadvantages.
Besides, users note the convenience of the fact that cryptocurrencies are not connected to bank accounts meaning that players do not have to provide any financial data in order to use them. Many players hope that big casinos will start accepting such payment options.
Funny audios have always been an excellent way to entertain players and increase interest in the game. Today both operators and players have a wide choice, for example, fans of rock-and-roll will like such slots as Guns N’ Roses, ZZ Top, The Rolling Stones, Kiss, and Jimi Hendrix, and lovers of old-school pop music can try out such slots as Michael Jackson, Britney Spears, etc. Nevertheless, serial and film soundtracks are also very popular. Who will fail to recognize the main theme of Game of Thrones or music from The Dark Knight? Operators just need to choose several games that will appeal to their target audience and observe the growth of traffic.
Following market requirements, operators have to use innovative tech solutions to attract the younger generation of players. VR casinos enjoy most of the success among them.
SlotsMillion is the first VR casino that has been operating successfully for several years. Other market leaders such as William Hill, ComeOn Casino, and even PokerStars have followed its example. Unfortunately, today only the richest gambling operators can afford virtual reality, as this technology is rather expensive and it is more difficult to reach players with it. But the future of VR casinos is optimistic.
Live streams are also going viral, as they are an alternative to traditional marketing tools and do not require investments. 3D technologies remain a modern trend, but they are not just graphics anymore as they were 3 or 4 years ago. In 2019, players enjoy the amazing combination of 3D graphics and 3D sound.