“Giant Gambling Operators Will Appear, which Will Use Only Cryptocurrencies, Without Licenses,” CEO of PartnerMatrix Levon Nikoghosyan

“Giant Gambling Operators Will Appear, which Will Use Only Cryptocurrencies, Without Licenses,” CEO of PartnerMatrix Levon Nikoghosyan

CEO of PartnerMatrix Levon Nikoghosyan started his career in gambling as a student. To fully devote himself to work, he dropped the university, but the decision proved to be true. Currently, Levon leads the Armenian subsidiary of one of the world’s largest gambling software developers EveryMatrix.

Levon shared his story of joining the gambling industry, told about the first achievements of PartnerMatrix, and made short-term forecasts for the gambling industry.

“I was wrapped up in work and dropped studies at the university. That’s how my journey in gambling began”

I can say that everything started when I was a student. After entering my favorite department of physics, I got very disappointed due to unfulfilled expectations. So I deep dived into coding, which interested me in my early years. I was mainly freelancing and making my own projects. And once I was offered a part-time job as a junior programmer at a small IT company. Today BetConstruct is considered one of the largest companies in Armenia and the gambling market in general. In some time, I was wrapped up in work and dropped studies at the university. That’s how my journey in gambling began.

“Experience gained at BetConstruct opened the way to the gambling industry for our team”

Experience gained at BetConstruct opened the way to the gambling industry for me and our team. At that time, the company was making the first steps in the B2B direction, which allowed us to study industry solutions, get to know our competitors, and later – to outperform them. Like now, then our team was developing affiliate products and agent systems.

“The first success of the company was the fact that most of EveryMatrix’s operators joined our affiliate platform”

We opened the Armenian subsidiary of EveryMatrix in early 2015. As a subsidiary but independent company, we took the name PartnerMatrix. This decision brought positive results with time. We built collaboration with competitors of EveryMatrix that took PartnerMatrix as a standalone organization rather than the product of EveryMatrix.

I believe that the first success of PartnerMatrix was the fact that most of EveryMatrix’s operators joined our affiliate platform. All of it helped to increase income and the company started to make a profit at the end of 2016.

“PartnerMatrix employs talented and experienced specialists, many of them have been with us for more than 7 years”

We develop affiliate programs. We work directly with affiliates, operators, and affiliate-themed news sites. Our partners, among others, are catenamedia.com, affiliate.builders, and affiliateinsider.com. PartnerMatrix employs very talented and experienced specialists. Many of them have been on the team for more than 7 years. They are not bounded by their responsibilities and have enough experience to freely express their opinion regarding related fields and to make their own contribution to the development of the product.

I have many responsibilities in the team, it’s difficult to count them. In short, I am responsible for the company’s success.

“In the B2B field, you need a clear strategy and constant readiness for changes”

There are many challenges in the gambling industry. However, I would distinguish one factor faced by all B2B companies. You should always keep updated about the advances of competitors, what they are working on, and in what direction they are moving.

This is different from the B2C market, where you can easily become a customer of your competitor and regularly receive information newsletters about updates. In the B2B field, you need a clear strategy and constant readiness for changes.

“Industry events allow keeping your finger on the pulse of the industry”

By attending gambling and affiliate marketing events, I get acquainted with new representatives of our field and meet old friends. These events allow keeping your finger on the pulse of the industry. Besides, it’s an excellent opportunity to share PartnerMatrix’s news. Thanks to such events, many operators get to know about our company and products.

“Giant gambling operators will appear, which will use only cryptocurrencies, without licenses”

Today cryptocurrencies, blockchain, and VR casinos are the main trends of the gambling industry.

In my subjective opinion, VR gambling will not gain popularity. A player needs too much time to get ready to and get the feel of this activity.

As for non-fiat currencies, giant gambling operators will appear, which will use only cryptocurrencies, without licenses. Besides, some of the big gambling platforms will start accepting cryptocurrency as a deposit option.

The main application area of blockchain in gambling will be the storage of confidential data. For example, terms and conditions agreements or notifications sent to players.

It’s difficult to make forecasts for industry development in the next 5 years. However, there is one thing I am sure about – operators will start paying fees to affiliates for not only new players but also reactivated ones. Remember my words.


On October 18, Levon will make a presentation at Georgia iGaming Affiliate Conference. The expert will share how to make an attractive online offer and maintain interest in the offer.

More about the program and speakers ►►►

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